What is Photo Matching Technique?
03 April, 2023 09:35 AM
Photo-matching is a highly effective technique used in 3D rendering to achieve a realistic look. This technique was initially used to reduce costs, enabling companies to offer high-quality products at competitive prices. Today, it is widely utilized in architecture, interior design, real estate, marketing, and Hollywood to create stunning imagery and develop successful CGI projects. The use of photo-matching has become increasingly popular as it enables professionals to achieve the desired results in less time and with less expense.
In order to achieve a high level of credibility and professionalism, it is crucial to carefully analyse the site photo for factors such as lighting, shadows, perspective, colours, and the point of view. While it is possible to manually capture these details, the results may not always meet your standards.
The ultimate objective of a successful photo-match is to accurately integrate a 3D model into a scene, creating the impression that it already exists in that location. This process involves matching a 3D object with a photograph of a real-life environment. By doing so, rendering time and costs are reduced significantly. When executed effectively, photo-matching can produce a hyper-realistic effect.
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